Definition of Online Display Advertising

Display advertising (banner advertising) is a form of advertising that conveys a commercial message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ads’ effect.

A new world with an increasingly connected consumer

According to studies & research, as of 2012, there are 17.5 million active internet users in Malaysia. The top activities conducted by users online are reading or sending email, using a search engine to find stuff and of course interacting with communities with shared interests on social networks such as Facebook or twitter.

This represents an enormous opportunity for companies to reach out to a technologically savvy audience who is continuously interacting with the world wide web for various interests.

This information can be supplemented further through the use of a phone’s GPS or the location of nearby mobile towers to have a clearer indication of the user’s current position for a mind boggling array of advertising possibilities.

Pinpoint Display Marketing

What Is PinPoint Display Advertising? How Does It Work?

PinPoint is one of the newest forms of display advertising which allows you to target the right audience based on their search history, where they are browsing and who they are. It is already unnecessary to select sites for ad placement since you can target your ideal user or audience

  • You can state the target market of your campaign through proper keyword and demographic research
  • Banner advertisements and their landing pages are designed for the purpose of driving and converting web traffic
  • Advertisements display only for your intended market throughout the web
  • The performance of your campaign is constantly measured and optimized

How do advertisers know who to target?

In order to uniquely identify anonymous users, online advertisers today tend to make use of cookies, which are unique identifiers of specific computers, to decide which ADs to serve to a particular consumer. Cookies can track whether a user left a page without buying anything, so the advertiser can later retarget the user with ADs from the site the user visited.

As advertisers collect data across multiple external websites about a user’s online activity, they can then combine this information to create a picture of the user’s interests to deliver even more targeted advertising. This aggregation of data is called behavioral targeting. Advertisers can also target their audience by using contextual and semantic advertising to deliver display ADs related to the content of the web page where the ADs appear. Retargeting, behavioral targeting, and contextual advertising all are designed to increase an advertiser’s return on investment, or ROI, over untargeted ads.

As advertising needs become more sophisticated, display ADs can also be personalized based on a user’s geography through geotargeting. Basic information such as a user’s IP address can indicate a user’s rough location with a limited degree of accuracy.

Our SEO Process

Our comprehensive SEO strategy ensures increase in ranking in different search engines.

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Strategy

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Optimization

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Content

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Reporting

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Case Studies

Los Marineros

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InfluxData

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