Social Media Marketing

Reach your target audience with ads they won’t be able to scroll past.

What’s the first thing you do after you wake up? Check your news-feed, of course! An average of 3 hours per day is spent on social media. A powerful tool of communication, social media allows your brand to reach your customers where they are, while also characterizing your brand and expanding your customer base. In its simplest form, social media marketing is the process of gaining traffic or attention to your business through social sites. It includes activities like posting updates, images, videos, and different content that drives audience engagement. If you want faster engagement and a bigger target audience, you can opt for social media advertising too. If done correctly, social media marketing can also increase the efficacy of other marketing techniques – including SEO and SEM – by helping build natural links, and drive traffic, awareness, brand recognition and goodwill.

A common misconception prevalent with this form of marketing is delivering the same content across all of the platforms. The thing is, each of these platforms are different – what works on Facebook, doesn’t work on Quora, and vice versa. From blogs, images to videos, each platform has its own forte. It is critical that your social media strategy accounts for the unique needs of each platform, and customizes content accordingly. If you have been struggling with this form of strategy, management, or advertising, we can help. We understand its dynamics and can help you streamline your social media strategy to ensure that you virtually establish yourself.

What is Social Media Marketing?

Social media has become both a hot topic in the marketing realm and a misconception for a lot of businesses. It is a communication channel that allows a business to share its offerings and knowledge with the rest of the world. Social media marketing focuses on building and maintaining a connection to a relevant audience in order to leverage that audience for business growth and customer satisfaction.

By building a social presence, a business can have a dedicated channel of interested social media users that they can market their products or services to. It also opens up a channel of communication where clients are likely to communicate, giving customer support an additional way to assist. Building a positive social following will increase a potential client’s view of the brand and the value of the product or service they are interested in.

How is it Relevant to My Business?

While the impact of social media is going to vary based on the type of business, the industry they compete in, and their target audience, social media has an impact on nearly every single industry in the world. Chances are your biggest competitors have a social media presence and they are using it for both lead generation and to expand the impact of their brand. Every major development is most likely being shared on social media and key influencers take notice.

Social media is relevant to your business due to it being a powerful branding tool and a way to connect with key influencers and figures in your industry. It also serves as a lead generation tool when handled properly and a great way to get quality content out there to increase consumer confidence in what you have to offer. Being seen as an authority has its perks.

Result Oriented Marketing

Social Media Usage

Social media usage among adult consumers is ever increasing year after year. Social media platforms like Instagram and Twitter have seen exponential growth over the past few years, making it increasingly important for brands to capture those audiences.

Statistic: Average % of adult social media users.

  • ­Well written content attracts more audience.
  • ­Stunning social media designs.
  • ­Landing page design and integration.

Our social media experts can build social media accounts that take advantage of unique branding and marketing messages using an organic approach. A gentle balance of marketing and professionalism will go a long way. We perform the research to understand how the best brands conduct themselves and develop a presence that compliments the style while making the brand stand out on its own.

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