What’s the first thing you do after you wake up? Check your news-feed, of course! An average of 3 hours per day is spent on social media. A powerful tool of communication, social media allows your brand to reach your customers where they are, while also characterizing your brand and expanding your customer base. In its simplest form, social media marketing is the process of gaining traffic or attention to your business through social sites. It includes activities like posting updates, images, videos, and different content that drives audience engagement. If you want faster engagement and a bigger target audience, you can opt for social media advertising too. If done correctly, social media marketing can also increase the efficacy of other marketing techniques – including SEO and SEM – by helping build natural links, and drive traffic, awareness, brand recognition and goodwill.