But why animation?
Yes, animated explainer videos are just one way of visualization, and there is no one big reason for you to choose exactly this type of video content for every occasion.
In some cases, staged video with real actors and props is more effective and reasonable.
Still, there are a few important advantages animated explainer video has over other visuals:
- Animation explainer video is perfect for those areas of business where it is difficult to present and to sell a product through other types of video or promotional methods. For example, you develop websites or you’re engaged in contextual advertising. Your explainer video should include information on target customers’ problems, benefits of the company and its workflow, several cases with figures and so on. You have to admit that it’s rather difficult to show traffic growth in video unless it’s animated. Virtually any information can be visualized with the help of animated explainer videos – and this is its main advantage over real video.
- Lively animated characters along with eye-catching cartoons, trigger strong emotions and create a very special atmosphere that engages an audience and captures their attention. This adds an emotional component to rational arguments, enhancing the desired effect. It’s easier and more interesting for the audience to keep up with a storyline, when positive feelings are involved and the information presented in the video is more likely to stick in the memory. Plus, animated explainer videos are associated to a marketing tool in a less degree than staged video – and that’s why it doesn’t come off as irritating or obtrusive advertising.
- Animated explainer video is not limited to scripts. The characters can fly, dance, sing and wear any costumes, while the action may take place at any historical period and in any geographical location. This makes it possible to create an inventive storyline for better presentation of a product.
Summing up, by using animated explainer video it’s easy to communicate about complicated things, create memorable images and appeal to an audience’s emotions. However, animated explainer videos can successfully solve real-world problems, improve search engines results and provide an increase in leads, conversions and sales!
One of the most striking case stories illustrating rapid success made by a startup using animated explainer video is Dropbox.
Founded in 2010 Dropbox grew from zero to 100 million users in 5 years, using an effective viral campaign and the simplest web design – their landing page had only an animated explainer video and a download button.
The video campaign had its effect, increasing conversions by 10%. Considering the fact that it was viewed about 750,000 times in a month, it converted nearly 1 million of the visitors into registered users yearly.