Client project
An internal system that automates field research from interview to report
The client is a market-research agency in the Caribbean. Easital Technologies Ltd. built its internal research-automation system. The system manages the field interview process for interviewer and interviewee, tracks the interviews, records and transcribes each conversation, uses AI to analyze the answers and produces the report that goes to the brand. It is an internal system and is not publicly accessible.
The problem
Field research is a chain of steps between a brand’s brief and the report that goes back to the brand.
The work begins when a brand briefs the agency on a product. Field interviewers then go out and ask people questions. What those people say has to be captured, turned into text, analyzed and written up as a report for the brand. The system Easital built covers these steps, so that they run as one process.
The client is a full-service market-research agency. It is not named here, and its public website does not describe this system. The account on this page is Easital’s description of what it built.
What Easital built
Easital built one system that manages the research process for the interviewer and the interviewee. Easital describes it as a large piece of infrastructure that makes the process autonomous.
- Process management. The system manages the whole interview process for both people in it: the interviewer and the interviewee.
- Interview tracking. The interviews are tracked.
- Recording and transcription. The voice conversation between the interviewer and the interviewee is recorded and transcribed.
- AI analysis. AI analyzes the answers.
- Reporting. The system produces a report, and the report goes to the brand.
How it works
The flow runs from the brand’s brief to the brand’s report in five steps.
| Step | What happens |
|---|---|
| Brief | A brand briefs the agency on a product. |
| Fieldwork | Field interviewers go out and ask people questions. The system manages the process for interviewer and interviewee and tracks the interviews. |
| Recording and transcription | The voice conversation between the two people is recorded and transcribed. |
| Analysis | AI analyzes the answers. |
| Report | The system produces a report, which goes to the brand. |
Technology
The system combines interview management and tracking, voice recording, speech-to-text transcription, AI analysis of the answers and report generation.
It is an internal system, and no vendor or component of it is public. This page therefore describes its parts by what they do and names no products.
Status
The system is in internal use at the agency. It is not a public product: it has no public address, sign-up or demo, and this page does not link to it.
This page names neither the agency nor any brand that uses the system, and shows no screens of it.
The work is of a kind Easital also takes on for other clients: automating a multi-step business process with AI, from capturing the input to delivering the finished document.
Tell us about the process you want to automate
Send a short description of the product or the problem you want solved. We reply by email with questions and a proposed next step.
Easital is an AI and SaaS engineering company that takes AI software to production, and runs AI products of its own. Founded in 2019.